Surf's Up

Creative Design

Diamond's award-winning team collaborated to develop another beautifully-decorated structural and ornamental piece:

• Specialty printing and coating effects combined with intricate embossing details create visual interest.
• All cutting dies and counter plates were made in-house by the skillful hands of experienced craftspeople, ensuring the accuracy of each die.

Four Color Offset Printing

Four-color process printing delivers the WOW factor on the calendar and the pages:

• Diamond employed its Heidelberg XL106 10-color offset printing press, which represents the state-of-the-art in package printing technology, providing an unprecedented combination of cost innovation and sustainability.
• The calendars were converted utilizing Clearwater ReMagine™ 30% PCW paperboard, cold foiled, and offset printed with four color process inks, in-line with UV matte, UV gloss, and DiamondTexture specialty coatings.

UV and Specialty Coatings

Tightly-registered coatings were used to enhance the design and highlight the individual calendar components:

• UV matte coating was used on the sky, small surfboard, and wooden fish surfboard.
• UV gloss coating was used on VW bus to add contrast.
• DiamondTexture specialty coating was applied to the sand to create haptic feedback.

Cold Foil

Cold foil is a cost effective, in-line alternative to metallized polyester film or specialty foil board. Overprinting offers a limitless palette of color options. Precise registration was maintained between the foil and overprinted inks and coatings:

• Cold foil delivers shimmering metallic effects on the 1966 Volkswagen Type 2 Bus and Surf's Up 2023 and Diamond Packaging text.
• Holographic "wave pattern" cold foil adds more realism to the water.

Embossing and Debossing

Multi-level embossing lends distinction and depth to the design:

• Many of the header components were embossed, including the VW bus, surfboard, and text.
• The woodgrain of the vintage fish surfboard backer components were also embossed to add more depth and realism.
• Visual and tactile effects promote consumer interaction.

Calendar Pages

• The calendar pages were converted utilizing Domtar Cougar Smooth 80# Text paper and offset printed with four color process inks and UV matte coating.
• The watermarks of different surf scenes takes you away to your favorite beach.
• The unique finish and subtle colors beautifully complement the design concept.

Shipper

• The recyclable shipper was converted utilizing Clearwater Candesce® SBS paperboard laminated to E-flute corrugated fiberboard, and offset printed with four color process inks, in-line with aqueous gloss coating.
• It was designed to maintain integrity of the piece during shipping and storage.
• It is artfully decorated with a scene of crashing waves.

Sustainable by Design

• The calendar was produced utilizing ReMagine™ paperboard made with 30% post-consumer recycled (PCR) fiber.
• In-line converting techniques minimize material and energy costs associated with multiple runs or off-line production processes.
• Paperboard components were manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral (Scope 1 and Scope 2) facility.