Introducing Diamond Packaging's 2023 Calendar, which captures the spirit of surfing, a cultural phenomenon that brings together fun, sun, sand, surfboards, "woodie" station wagons, VW buses, and of course, surf music!
Catch a Wave
Diamond Packaging is excited to present our coolest calendar yet.
Our 2023 calendar pays tribute to surfing, a cultural phenomenon that brings together fun, sun, sand, surfboards, "woodie" station wagons, VW buses, and of course, surf music!
The calendar captures the spirit of surfing through multi-color UV printing, cold foiling, UV textured specialty coating, multi-level embossing, and intricate die cutting.
Diamond's 2023 calendar features several decorative options, all designed to support the packaging design ideation process. It also showcases the type of decorative effects that can cost-effectively transform your brand.
The only limit is your imagination. Go ahead, let your imagination run wild.
Your brand deserves it.
Diamond's award-winning team collaborated to develop another beautifully-decorated structural and ornamental piece:
- Specialty printing and coating effects combined with intricate embossing details create visual interest.
- All cutting dies and counter plates were made in-house by the skillful hands of experienced craftspeople, ensuring the accuracy of each die.
Four Color Offset Printing
Four-color process printing delivers the WOW factor on the calendar and the pages:
- Diamond employed its Heidelberg XL106 10-color offset printing press, which represents the state-of-the-art in package printing technology, providing an unprecedented combination of cost innovation and sustainability.
- The calendars were converted utilizing Clearwater ReMagine™ 30% PCW paperboard, cold foiled, and offset printed with four color process inks, in-line with UV matte, UV gloss, and DiamondTexture specialty coatings.
UV and Specialty Coatings
Tightly-registered coatings were used to enhance the design and highlight the individual calendar components:
- UV matte coating was used on the sky, small surfboard, and wooden fish surfboard.
- UV gloss coating was used on VW bus to add contrast.
- DiamondTexture specialty coating was applied to the sand to create haptic feedback.
Cold foil is a cost effective, in-line alternative to metallized polyester film or specialty foil board. Overprinting offers a limitless palette of color options. Precise registration was maintained between the foil and overprinted inks and coatings:
- Cold foil delivers shimmering metallic effects on the 1966 Volkswagen Type 2 Bus and Surf's Up 2023 and Diamond Packaging text.
- Holographic "wave pattern" cold foil adds more realism to the water.
Embossing and Debossing
Multi-level embossing lends distinction and depth to the design:
- Many of the header components were embossed, including the VW bus, surfboard, and text.
- The woodgrain of the vintage fish surfboard backer components were also embossed to add more depth and realism.
- Visual and tactile effects promote consumer interaction.
- The calendar pages were converted utilizing Domtar Cougar Smooth 80# Text paper and offset printed with four color process inks and UV matte coating.
- The watermarks of different surf scenes takes you away to your favorite beach.
- The unique finish and subtle colors beautifully complement the design concept.
- The recyclable shipper was converted utilizing Clearwater Candesce® SBS paperboard laminated to E-flute corrugated fiberboard, and offset printed with four color process inks, in-line with aqueous gloss coating.
- It was designed to maintain integrity of the piece during shipping and storage.
- It is artfully decorated with a scene of crashing waves.
Sustainable by Design
- The calendar was produced utilizing ReMagine™ paperboard made with 30% post-consumer recycled (PCR) fiber.
- In-line converting techniques minimize material and energy costs associated with multiple runs or off-line production processes.
- Paperboard components were manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral (Scope 1 and Scope 2) facility.
Take a peek at the dies used in the production of Diamond's 2023 calendar.
Metal Magic provided all of the embossing dies after reviewing the graphic and structural design layouts with the Diamond production team.
A collaborative effort between Metal Magic’s designers and Diamond’s lead embossing operator, led to suggestions on optimizing the embossing and debossing dies to add more realism to the design.
The single was drawn from the album of the same name and helped launch surf music as a national craze. Author Luis Sanchez summarized the album's impact on culture and the image it established for the Beach Boys: "If Surfin' U.S.A. didn't literally transform America into an endless beach, it added vivid dimension to California mythos and took it further than anyone would have thought. "
The History of Surf Music
Surf music is a genre of rock music associated with surf culture, particularly as found in Southern California. It was especially popular from 1962 to 1964 in two major forms. The first is instrumental surf, distinguished by reverb-heavy electric guitars played to evoke the sound of crashing waves, largely pioneered by Dick Dale and the Del-Tones. The second is vocal surf, which took elements of the original surf sound and added vocal harmonies, a movement led by the Beach Boys.
The History of Surfboards
Originally a sport of Hawaiian royalty, surfing was taken to the next level once surfboard designers started making boards wider, shorter and lighter. Correspondent Tracy Smith looks at how design, paired with the perfect wave, propelled the sport into the popular culture.