Smart Packaging

Diamond Packaging leads in the digital transformation of products. Our connected packaging options — through anti-diversion (AD) coding and serialization — supports consumer brands' Anti-Counterfeiting and Track and Trace initiatives.
 

Internet of Things (IoT)

With the advent of the Internet of Things (IoT), smart packaging has emerged as a viable medium to bridge the gap between the physical and digital worlds.

According to SmithersPira, the global smart packaging market is estimated to grow at an annual rate of 7.5% to $7.8 billion by 2021. Advances in technology are allowing companies the ability to connect with customers in new and exciting ways to ensure product safety and traceability, protect their brands, promote their brands, and facilitate a more engaging user experience — whenever and wherever they are making purchasing decisions.
 

Connected Packaging Solutions

Diamond leads in the digital transformation of products. Connected packaging — through anti-diversion (AD) coding and serialization — supports Anti-Counterfeiting and Track and Trace initiatives. Plus, interactive NFC smart tag technology enables brands to connect directly with consumers.

Promotional Coding and Serialization

Our Markem-Imaje and Videojet small character inkjet printers enable a wide range of promotional coding and serialization functions:

Features:

  • Wide code choice (e.g., bar codes, multi-line, logos, etc.)
  • Advanced specialty inks or revealer
  • Code integrity

Benefits:

  • Ensure product safety and traceability
  • Promote your brand and support marketing initiatives
  • Protect your brand
Promotional Coding and Serialization

Seal Vector

Diamond is certified to integrate Advanced Track & Trace® Seal Vector® authenticator tracing code into customer packaging.

Seal Vector®is a highly secured and unique code, enabling authentication, identification, and serialized traceability of a product or a component. It performs three functions:

  1. Allows a brand owner to affix a symbol attesting to their ownership on a physical medium;
  2. Identifies this physical medium by an unreadable and non-decipherable code;
  3. Distinguishes the original symbol from a reproduction.

Features:

  • Can be applied on all types of materials –primary or secondary packaging, or the product itself –using standard printing techniques
  • Decipherable on assembly lines or in the field using readers
  • Easily integrated into folding cartons

Benefits:

  • Improved security, logistics productivity, and quality assurance
  • Cost-efficient

Thinfilm NFC SpeedTap™ Smart Tags

NFC SpeedTap™ tags are revolutionary wireless tags that combine the instant interactivity of Near Field Communication (NFC) with the advantages of printed electronics technology. By connecting the physical and digital worlds, NFC SpeedTap™ tags allow smartphone users to communicate with packaging, offering  key advantages in both brand management and supply chain management.

Thinfilm NFC SpeedTap™ Smart Tags


Thinfilm Features:

  • Single-ID NFC tag provides instant product authentication
  • Each tag's unique ID enables item-level tracking and advanced analytics
  • Create targeted marketing campaigns by streamlining promotions, triggering repeat purchases
  • More efficient than QR codes or direct data entry
  • Easily integrated into folding cartons
     

Thinfilm Benefits:

  • Simple, instant consumer engagement and brand protection
  • Affordable item-level intelligence with smartphone interactivity:
    1. Mobile marketing and advertising (often used in-store) 
    2. Product instructions/how-tos/recipes 
    3. Videos 
    4. Instant product reordering 
    5. Supply chain tracking 
    6. Asset tagging 
    7. Anti-counterfeiting / anti-diversion

Contact Us

Contact us for more information on smart packaging or to request a free folding carton sample kit. The kit includes examples of different paperboard substrates and capabilities, including specialty UV coatings, cold foiling, foil stamping, embossing, and windowing. All are designed to attract the consumer’s attention when and where it matters most—at the point of sale.

Contact Us