Diamond's design engineers are renowned in the packaging industry for innovation and creativity, producing designs that stand apart from the competition.
Their dedication is reflected in numerous packaging awards and honors (over 400 packaging awards since 2000), but more importantly in customer satisfaction.
From concept through completion Diamond provides an array of design services. Whether creating custom folding cartons or captivating displays we always focus on meeting the needs of our customers. Our services include:
- Structural design, using ArtiosCAD software
- Package improvements
- Die line exchange
Diamond’s commitment to you is reflected in our outstanding service. Our staff routinely turns projects around in less than two days and can transmit conceptual ideas using any of the following methods:
- Secure File Transfer Protocol (FTP)
- Teams, WebEx, and Zoom video conferencing
First Moment of Truth
Most are familiar with the role that packaging plays at the First Moment of Truth (FMOT) — at the point of sale (retail, online) — and the Second Moment of Truth (SMOT), when a consumer purchases and begins to actually use the product. However, as e-commerce continues to grow, secondary packaging is evolving to support the Zero Moment of Truth (ZMOT), when a consumer researches, or is made aware of a product, prior to purchase (Internet, TV, print ads).
A well-designed package that surprises or delights consumers can add distinction, reinforce the positioning of an upscale or luxury brand, and build awareness of the company’s sustainability efforts.
Gable-Top Folding Carton
The iconic gable top design immediately catches the eye and invites closer inspection, while being functional, durable, and sustainable.
This Ole Henriksen Pre-Party Juice Makeup carton stands out on the shelf thanks to its structural design, UV gloss spot coating, gold foil accents, embossing, intricate banana-shaped die cutting, and windowing that proudly displays the products inside.
Sustainable by Design
Diamond's award-winning design engineers create folding cartons that are both innovative and sustainable, while considering factors such as product protection, usability, billboard space, sustainability, and of course, first moment of truth (FMOT).
Our designers incorporate several methods to design more sustainable packaging, including:
As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. In addition, our global partners enthusiastically share creative ideas and designs, giving you access to more resources than ever before.
Browse some of Diamond's innovative and award-winning structural designs below.
Contact us for more information on our capabilities or to request a free folding carton sample kit. The kit includes examples of different substrates and capabilities, including specialty UV coatings, cold foiling, hot foil stamping, embossing, debossing, and windowing. All are designed to attract the consumer’s attention when and where it matters most—at the point of sale.