Apr. 12, 2022
Billie Eilish Packaging Featured in Printing Impressions App Spotlight Series
Billie Eilish folding cartons (angled front view)

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Eilish by Billie Eilish Packaging


The new folding cartons for Billie Eilish's debut fragrance, "Eilish", is featured in this week's episode of Printing Impressions' App Spotlight series.

The stunning fragrance packaging delivers a multisensory product experience through unusual visual depth and haptic effects.

The cartons were converted utilizing FSC-certified BillerudKorsnäs CrownBoard Prestige paperboard and offset printed with four color process, UV PMS brown, and UV gold inks, in-line with DiamondTouch soft touch coating, UV matte coating, and UV gloss spot coating over Envirofoil®.

Billie Eilish folding carton and bottle
Billie Eilish folding cartons feature soft touch coating, Envirofoil, and multi-level embossing

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Printing Impressions' App Spotlight series highlights interesting and engaging examples of visual communication.

Ashley Roberts, Managing Editor of the Printing and Packaging Group, noted that "this expertly designed and executed folding carton resulted in an eye-catching product with a luxury feel all while keeping sustainable practices top of mind."

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