Carol's Daughter Limited Edition Packaging Makes a Splash in Natural Haircare Market
Carol's Daughter Limited Edition Packaging
Carol's Daughter limited edition packaging for Disney's The Little Mermaid, is featured in a recent episode of Packaging Impressions' POW! Package of the Week series.
Diamond produced the packaging for Carol's Daughter in anticipation of the 2023 musical romantic fantasy film.
As the exclusive haircare partner of Disney's The Little Mermaid, Carol's Daughter re-released three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited edition packaging in honor of Disney Princess Ariel and the film.
The cartons were converted utilizing .010 SBS paperboard laminated to E-flute corrugated fiberboard, and offset printed with four color process inks, in-line with aqueous gloss coating.
Packaging Impressions' POW! Package of the Week series highlights interesting and engaging examples of visual communication.
Linda Casey, Editor-in-Chief, noted "how the printed packaging empowers the symbiotic brand equities of Disney's The Little Mermaid franchise and HBA brand Carol's Daughter."