Making Music

Creative Design

Diamond's award-winning team developed another beautifully-decorated structural and ornamental piece: 

• Intricate die cutting around the headstock, tuning pegs, and guitar body creates visual interest.
• All cutting dies and counter plates were made in-house by the skillful hands of experienced craftspeople, ensuring the accuracy of each die.

Four Color Offset Printing

Four-color process printing delivers the WOW factor on the calendar and the pages:

• Diamond employed its Heidelberg XL106 10-color offset printing press, which represents the state-of-the-art in package printing technology, providing an unprecedented combination of cost innovation and sustainability.
• The calendars were converted utilizing Clearwater Candesce® SBS paperboard, cold foiled, and offset printed with four color process inks, in-line with UV matte, UV satin, and UV gloss spot coating.

UV Coatings

Tightly-registered UV coatings were used to enhance the design and highlight the individual guitar components:

• High gloss UV spot coating brings out the beautiful walnut finish on the guitar body.
• Satin and matte UV coatings on the amp (end caps, fabric) provide a striking contrast to the gloss accents.

Cold Foil

Cold foil is a cost effective, in-line alternative to metallized polyester film or specialty foil board. Overprinting offers a limitless palette of color options. Precise registration was maintained between the foil and overprinted inks and coatings:

• Cold foil delivers shimmering metallic effects on the guitar's tuning pegs, strings, frets, pick-ups, pickguard, and vibrato tailpiece.
• Rainbow holographic cold foil enhances the pearl inlays.

Embossing

Multi-level embossing lends distinction and depth to the design:

• All of the guitar components were embossed, including the headstock, tuning pegs, neck, strings, frets, pick-ups, pickguard, vibrato tailpiece, and body.
• The leather embossed pattern on the amplifier head simulates the real thing.
• The embossed knobs on the amplifier highlight all of the decorative effects that can make your packaging sing.
• Visual and tactile effects promote consumer interaction.

Debossing

Debossing creates extraordinary dimension:

• Debossed sound holes add an extra sense of realism to the guitar body.
• Visual and tactile effects promote consumer interaction.

Shipper

The calendar’s recyclable shipper, which features a die cut treble clef, was designed to maintain integrity of the piece during shipping and storage.

The shipper was converted utilizing Clearwater Candesce® SBS paperboard laminated to E-flute corrugated fiberboard, and offset printed with black ink, in-line with and aqueous gloss coating.

Sustainable by Design

• The calendar was produced utilizing recyclable and recycled paperboards.
• In-line converting techniques minimize material and energy costs associated with multiple runs or off-line production processes..
• Paperboard components were manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) facility.