Diamond Produces Packaging for New Billie Eilish No. 3 Fragrance
Eilish No. 3 by Billie Eilish
Parlux Fragrances partnered with Diamond Packaging to produce stunning new folding cartons for Eilish No. 3, a limited-edition fragrance — and last in this collection — by Billie Eilish.
In creating her third signature fragrance, Ms. Eilish worked to create something she felt reflected her personal evolution, with a woody scent that was both sensual and modern.
Eilish has synesthesia, a condition in which senses intertwine, and says her nose is particularly strong. “Every choice I make, fashion-wise, hair-wise and musically, I always want things to sound like a certain smell,” Eilish said when launching her first fragrance. “I have a very, very, very strong and long relationship with scent.”
When designing the No. 3 bottle, Eilish saw a world washed in red, which she translated into a crimson rendition of her signature bottle design of her first two fragrances, highlighting the singer’s favorite parts of the body: the chest, neck and collarbone.
As with the original fragrance packaging, the folding cartons deliver a multisensory product experience through unusual visual depth and haptic effects, but articulated in a matching crimson red.
Multi-level embossed accents, including the metallic bust on the front panel, add dimension and complement the design of the primary container — a bottle gilded in crimson red and inspired by Eilish's favorite areas on the human body: the collarbone, neck, and back.
The cartons were sustainably manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral (Scope 1 and Scope 2) facility.