Jan. 10, 2023
Diamond Produces Packaging for New Billie Eilish No. 2 Fragrance
Billie Eilish No. 2 folding cartons (angled front view)

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Eilish No. 2 by Billie Eilish


Diamond Packaging recently produced the folding cartons for Eilish No 2, the new fragrance by Billie Eilish.

In creating her second signature fragrance, Ms. Eilish was guided by her synesthesia, which involves all her senses to visualize and see the color, texture, and shape that her new fragrance represents.

“I had these ideas of this kind of darker, rainy, gray world for Eilish No. 2, and wanting to incorporate the feeling of Eilish, with elements of that warmth and sweetness, but then with a spicy, woodsy twist for a more sultry and wet feeling,” Eilish wrote on her website.

As with the original fragrance packaging, the stunning folding cartons deliver a multisensory product experience through unusual visual depth and haptic effects, but articulated in a dark, metallic grey slate.

FSC-Certified Paperboard

The cartons were converted utilizing FSC-certified Billerud CrownBoard Prestige paperboard and offset printed with UV process and PMS inks, in-line with UV matte and UV satin spot coating over Envirofoil®.

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Billie Eilish No. 2 folding cartons were converted utilizing FSC-certified Billerud CrownBoard Prestige paperboard.

Multi-Level Embossing

Multi-level embossed accents, including the metallic bust on the front panel, add dimension and complement the design of the primary container — a bottle gilded in gunmetal grey and inspired by Eilish's favorite areas on the human body: the collarbone, neck, and back.

Billie Eilish No. 2 folding cartons feature soft touch coating, Envirofoil, and multi-level embossing.

Sustainably Made

The cartons were sustainably manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral (Scope 1 and Scope 2) facility.

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Billie Eilish No. 2 folding cartons were manufactured with 100% wind energy in a carbon neutral facility.