Diamond Packaging Wins GDUSA Package Design Award for its Recipe for American Craft™ Collection
“Being recognized with a GDUSA Package Design Award for Recipe for American Craft™ is especially meaningful,” said Dennis Bacchetta, marketing & sustainability director at Diamond Packaging. “This program was built to showcase what's possible when creativity, materials, and finishing techniques come together, and having that work honored by GDUSA validates the effort our team put into every detail.”
Press Release
Rochester, NY – Diamond Packaging today announced it won a coveted Graphic Design USA (GDUSA) Package Design Award for its Recipe for American Craft™ collection. Inspired by America's 250th anniversary, the limited-edition collection showcases how design, materials, and craftsmanship come together to elevate packaging performance.
“Being recognized with a GDUSA Package Design Award for Recipe for American Craft™ is especially meaningful,” said Dennis Bacchetta, marketing & sustainability director at Diamond Packaging. “This program was built to showcase what's possible when creativity, materials, and finishing techniques come together, and having that work honored by GDUSA validates the effort our team put into every detail.”
The GDUSA Package Design Awards, now marking its 63rd year, celebrates package design's ability to advance a brand's story and create meaningful connections with consumers at the point of sale. As the industry evolves amid growing demands on creative and marketing teams, the competition recognizes work that achieves both visual clarity and strategic business impact.
Diamond won an award in the "Other" category for its Recipe for American Craft™, a limited-edition desk reference collection inspired by 250 years of American innovation, ingenuity, and craftsmanship. Designed for brand owners, packaging designers, and marketers, it combines iconic American imagery with award-winning printing and converting techniques that demonstrate how visual design, specialty decoration, and craftsmanship can elevate packaging performance. It also celebrates the creative spirit that continues to shape American brands and manufacturing.
Housed in a premium paperboard recipe box, the collection features 20 4” x 6” recipe cards, each highlighting a different American landmark, cultural icon, or symbol of innovation. The cards showcase a carefully curated combination of decorative effects, enabling users to see and feel how different coatings, foils, embossing, and paperboard substrates influence shelf impact and consumer perception.
Imagery features iconic American destinations, landscapes, and cultural landmarks, selected for their cultural resonance and the unique opportunity each presents to feature a distinct decorative technique, from holographic reflection and metallic dimension to natural wood relief and sculpted satin finishes.
Recipe for American Craft™ highlights Diamond's integrated approach to packaging development, combining:
- Award-winning structural design and technical expertise
- Advanced decoration technologies, including specialty coatings, cold foiling, and embossing
- Sustainable materials and manufacturing practices
The recipe cards and box illustrate Diamond's design and manufacturing capabilities, incorporating multiple specialty finishing techniques and sustainable materials. The collection was produced using Clearwater ReMagine® paperboard containing 30% post-consumer recycled (PCR) fiber and manufactured with 100% wind energy, in a Carbon Neutral (Scope 1 and Scope 2), Zero Waste to Landfill facility, reflecting Diamond's commitment to combining innovation and visual excellence with environmental responsibility.
More than a commemorative promotion, Recipe for American Craft™ is designed as a year-round reference tool packaging professionals can use for inspiration, material selection, and packaging development long after the 250th anniversary has passed.
Recipe for American Craft™ is available by request while supplies last. For more information or to request a recipe box, visit www.diamondpackaging.com/america-250.
About Diamond Packaging
Established in 1911, Diamond Packaging is a WBENC-certified, industry leader specializing in developing innovative and sustainable packaging solutions. Utilizing state-of-the-art technologies, Diamond designs and manufactures folding cartons for the personal care (cosmetics, hair care, skincare, fragrance, oral care, and shaving), health care, pharmaceutical, cannabis, and consumer electronics markets. Its client portfolio includes Bausch + Lomb, Inter Parfums, Kendo, L’Oréal, MAËLYS, Procter & Gamble, and many other leading consumer packaged goods (CPG) companies. Diamond differentiates itself through award-winning creative design, packaging innovation/technical expertise, and its greenbox sustainability initiative. For more information contact Dennis Bacchetta, marketing director, visit www.diamondpackaging.com, or follow Diamond on Facebook, X, Instagram, and LinkedIn.
Production Credits
Diamond's award-winning team collaborated to create a premium desktop reference for packaging professionals:
- Jill Krzemien | Concept Development
- Dennis Bacchetta | Concept Development, Creative Direction, Graphic Design, Photography
- Maddy Beikirch | Structural Design, Graphic Design, Photography
- Audrey Hardenburg | Project Management, Graphic Design, Photography
- Sean Pieken | Prepress and Artwork Preparation
- Jason Guessford | Embossing and Stamping
- Universal Engraving, Inc. | Embossing, Debossing & Stamping Dies