L'Oreal USA

Matrix Oil Wonders

Packaging Challenges

Matrix Oil Wonders unleashes the wonders of ancient civilizations to nourish, strengthen, control, and protect hair. L’Oreal teamed up with Diamond to create new promotional packaging that captures the essence of exotic locations from around the world.

Packaging Solutions

The folding cartons were converted utilizing Kraftpak® high-yield, low density paperboard and printed with UV flexo white, opaque white, four color process, and dense black inks, in-line with UV varnish.

Kraftpak® paperboard was chosen due to its aesthetic and performance characteristics and the fact that it is 100% recyclable and made from a renewable resource. Kraftpak® is designed to provide maximum strength, cleanliness, and performance while using the least amount of fiber, resulting in an excellent strength-to-weight ratio.

Printed opaque white dots provide a perfect counterpoint to the brilliant gold foil stamped dots, creating dimension and visual interest.

Gold foil accents surround the die cut windows, framing the hair care products within and drawing attention to the free Egyptian Hibiscus Color Caring Oil sample inside.

Kraftpak’s natural aesthetic embodies the essence of ancient world rituals, while the gold metallic flourishes infuses the visual with a rich, exotic quality.

The combination of color, foil, and textures differentiate the design from other hair care products and beautifully complement the design of the primary containers, which feature a glimmering gold and black palette with teardrop-shaped accents.

The cartons were manufactured using 100% clean, renewable wind energy and produced in a Zero Manufacturing Waste to Landfill (ZMWL) facility.

Packaging Award Winner

PPC - Excellence Award

Printing Impressions - Pewter Award
Folding Cartons

Package Printing - Excellence Award (First Place)
Sustainability Category - Folding Cartons

PIA - Premier Print Award (COM)
Environmentally Sound