Procter & Gamble

Secret Clinical Strength Series

Packaging Challenges

Secret Clinical Strength is the world’s only antiperspirant product delivering prescription strength protection that outlasts your day. Procter & Gamble turned to Diamond for innovative packaging that expressed the dominant themes of the brand: individuality, femininity, and strength.

Furthermore, the finishing techniques were to be applied across the entire Secret Clinical Strength series, including: All-Day Fresh Scent Waterproof, Freshwater Orchid Scent, Hypoallergenic Sensitive Skin, Light and Fresh Scent, Marathon Fresh Scent Sport, Ooh-la-la Lavender Scent, and Powder Protection Scent.

Packaging Solutions

P&G’s new Secret Clinical Strength series cartons feature hot foil stamping, UV gloss spot coating, and DiamondEmboss coating accents.

DiamondEmboss coating creates a unique, raised dimensional profile, without embossing. Distinctive embossed patterns radiate from the front of the carton to the side and rear panels, supporting a brand identity, both cosmetic and feminine in nature.

The graphics were enhanced with an overall matte finish with UV gloss accents, contributing to a visual and tactile presentation that stands out in the crowded retail environment.

Diamond applied DiamondEmboss coating in a second flexo dispersion coater on its new state-of-the-art Heidelberg Speedmaster XL 105 offset printing press after printing several PMS spot colors and two additional coatings — all in a single pass.

DiamondEmboss specialty coating is a natural evolution of Diamond's greenbox initiative and exemplifies Diamond's Green Chic™ model — “Beauty without Compromise” — by capturing the essence of luxury brands through more sustainable converting methods.

Green Chic™ incorporates multiple technologies, all applied inline:

  • TruCOLOR™ expanded color gamut (ECG) printing
  • Specialty coatings (e.g., Emboss, Glitter, Pearl, Soft Touch, Texture)
  • Effects and decorations (e.g., Liquid Metal™ and MiraFoil® metallic UV coatings, Cast and Cure holographic effects)

All components were manufactured using 100% renewable wind energy.

Packaging Award Winner

PPC - Gold Award