Nov. 30, 2021
Billie Eilish Launches Debut Fragrance
Billie Eilish folding cartons were converted utilizing FSC-certified BillerudKorsnäs CrownBoard Prestige paperboard and offset printed with four color process, UV PMS brown, and UV gold inks,

Eilish by Billie Eilish

Eilish, the highly-anticipated debut fragrance from Billie Eilish, has launched exclusively online.

Eilish by Billie Eilish Fragrances is described as leaving a "lasting impression that is warm, sensual and powerfully you."

Parlux Ltd. partnered with Diamond to create packaging that captures the essence of the musical artist and do so sustainably.

The folding cartons were converted utilizing FSC-certified BillerudKorsnäs CrownBoard Prestige paperboard and offset printed with four color process, UV PMS brown, and UV gold inks, in-line with DiamondTouch soft touch coating, UV matte coating, and UV gloss spot coating over Envirofoil®.

Read the Billie Eilish packaging case study.

Billie Eilish folding cartons (front and rear)