Diamond Packaging Earns Prestigious P&G 2025 External Business Partner Excellence Award
"We are truly honored to receive P&G's 2025 External Business Partner Excellence Award," said Karla Fichter, CEO, Owner of Diamond Packaging. "This recognition reflects our team's unwavering commitment to operational excellence, innovation, and partnership. We're proud to be a part of P&G's success and look forward to continuing our collaborative work to deliver superior products for consumers."
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Rochester, NY – Diamond Packaging today announced that it has been honored with Procter & Gamble's 2025 External Business Partner Excellence Award in the Oral Care category. This prestigious recognition places Diamond among an elite group of 40 suppliers selected from P&G's extensive network of more than 50,000 external business partners worldwide.
"We are truly honored to receive P&G's 2025 External Business Partner Excellence Award," said Karla Fichter, CEO, Owner of Diamond Packaging. "This recognition reflects our team's unwavering commitment to operational excellence, innovation, and partnership. We're proud to be a part of P&G's success and look forward to continuing our collaborative work to deliver superior products for consumers."
Diamond's partnership with P&G spans more than three decades, beginning in the 1990s with high-profile global launches for Gillette shaving products. Today, the company provides premium packaging solutions across multiple P&G product lines, including Crest and Oral-B oral care products, as well as Gemz, Gillette, Olay, Pantene, Old Spice, Secret, and Vicks.
Diamond was honored for its continued leadership in developing new folding carton technologies, enhancing operational agility, and advancing sustainability across its value chain. The company’s transparent sustainability reporting, paired with strategic initiatives and measurable improvements, has delivered significant impact, benefiting consumers while supporting P&G’s environmental goals.
The External Business Partner Excellence Awards acknowledge partners who consistently demonstrate outstanding performance and partnership over the past 12-24 months. Award recipients were selected through a rigorous evaluation process where performance was measured across five key areas: commercial, operational, innovation, relationship, and citizenship.
“The Excellence Awards reflect P&G’s belief in partnership-driven progress – elevating collaboration, execution and breakthrough thinking that strengthens our shared ecosystem,” stated Ana Elena Marziano, P&G’s Chief Purchasing Officer. “These recipients represent the very best of our supply network. Whether driving operational agility, pioneering new technologies, or elevating end-to-end sustainability, each has delivered measurable impact that directly benefits the consumers we serve.”
About Diamond Packaging
Established in 1911, Diamond Packaging is a WBENC-certified, industry leader specializing in developing innovative and sustainable packaging solutions. Utilizing state-of-the-art technologies, Diamond designs and manufactures folding cartons for the personal care (cosmetics, hair care, skincare, fragrance, oral care, and shaving), health care, pharmaceutical, cannabis, and consumer electronics markets. Its client portfolio includes Bausch + Lomb, Inter Parfums, Kendo, L’Oréal, MAËLYS, Procter & Gamble, and many other leading consumer packaged goods (CPG) companies. Diamond differentiates itself through award-winning creative design, packaging innovation/technical expertise, and its greenbox sustainability initiative. For more information contact Dennis Bacchetta, marketing director, visit www.diamondpackaging.com, or follow Diamond on Facebook, X, Instagram, and LinkedIn.
About P&G
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, with operations in over 70 countries worldwide. Established in 2008, P&G's External Business Partner Excellence Awards program was designed to define, measure, and collaboratively enhance the performance of P&G’s business partners – helping the company exceed business needs and strengthen relationships. Beginning in 2025, the awards are now presented annually, reinforcing P&G’s commitment to recognizing exceptional contributions across its global partner network. For more information, visit www.pg.com or read the 2025 Excellence Award Winners announcement on the P&G website.
