Hedy Cannabis Packaging Is a Delight To See, Hear, and Touch
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Hedy Child Resistant (CR) Cannabis Packaging
Hedy child resistant (CR) cannabis packaging is featured in a recent episode of Packaging Impressions' POW! Package of the Week series.
The Cannabist Company launched Hedy as a "brand, as well as a bright, fun and inviting visual representation that truly reflects the uplifting edibles experience." Everything from the product to the packaging was designed with an approachable form factor that is of the highest quality and designed to provide a consistent consumer experience.
Diamond's engineering team customized its award-winning Diamond Lockbox® cannabis packaging design, which is a user friendly and compliant packaging option luxurious enough to rival that of high-end cosmetic brands.
Diamond Lockbox® designs feature discreet child-resistant (CR) release mechanisms to ensure compliance for both child safety and senior adult use effectiveness (SAUE). The reclosable designs maintain CR functionality and produce a clicking sound for audible feedback.
The Hedy cartons were converted utilizing laminated paperboard, and offset printed with five (5) PMS Inks, in-line with UV matte coating and DiamondTouch soft touch coating.
The inner tray was offset printed with two (2) PMS Inks, in-line with UV matte coating and DiamondTouch soft touch coating. The overall soft touch coating adds an appealing tactile quality that promotes consumer interaction.
Video
Packaging Impressions' POW! Package of the Week series highlights interesting and engaging examples of visual communication.
Linda Casey, Editor-in-Chief, noted how the package’s soft-touch coating enhances its premium tactile quality, remarking that she was "having a difficult time putting down."
