Nov. 5, 2007

Diamond Packaging Announces Sustainability Initiative

Rochester, NY – Diamond Packaging today announced their Diamond greenbox initiative, the company’s commitment to research, design, and implement packaging solutions that are innovative and sustainable. The initiative balances business with environmental considerations by promoting sustainability in all aspects of package production.

The core of Diamond’s greenbox initiative – designs, materials, and methods – represents a comprehensive approach to packaging that minimizes environmental impact throughout the supply chain.

“Sustainability optimizes the value of packaging through every phase of its life cycle, from design to end of use,” said Dennis Bacchetta, Director of Marketing. “Through creative design, careful material selection, and best practices at the plant level, Diamond is able to minimize waste, reduce shipping costs, and increase efficiencies – all of which support a sustainable use of resources and cultivate a positive emotional connection to the brand.”

Diamond’s design process incorporates tools such as Wal-Mart’s Package Modeling software and ArtiosCAD for structural design, in an effort to refine and make packaging better – and greener.

“Wal-Mart’s Packaging Scorecard tool has helped put the concept of sustainable packaging in the forefront of many companies’ and consumers’ minds, and thus has been a key driver in trying to understand what sustainability truly is. Several accounts have requested information on our experience with the Scorecard tool, and on our efforts to design more eco-friendly packaging,” Bacchetta says.

Diamond carefully evaluates all materials and suppliers in order to make the best recommendation to their customers. Diamond suppliers include Potlatch, a paperboard supplier that has earned Forest Stewardship Council (FSC) certification and is recognized by The Rainforest Alliance, a nonprofit international conservation organization, for integrating environmental and social sustainability into their work.

Diamond also addresses sustainability throughout the manufacturing process. This includes incorporating best practices at the plant level, such as recycling, process improvements, energy efficiency, and resource recovery and waste management.

The Diamond greenbox initiative is one more way to surpass customers’ expectations today, tomorrow, and into a greener future.

About Diamond Packaging

Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at For more information about Diamond’s greenbox initiative, visit the sustainability microsite at