Diamond Packaging Wins Five Awards in 2007 FSEA Gold Leaf Awards Competition
Rochester, NY – Diamond Packaging won five awards in the 15th Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping and embossing designs and techniques. Awards were announced at the 2008 FSEA National Convention, held April 10-12, 2008 in Scottsdale, AZ.
The competition, which is sponsored by the Foil Stamping & Embossing Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on several criteria including design, execution, and level of difficulty. Winning an award is a mark of excellence in the packaging field and recognition of superior achievement.
Competing against hundreds of entries from around the country, Diamond earned recognition by winning one Gold Leaf award, one Silver Leaf award, and three Bronze Leaf awards.
Diamond won a Gold Leaf award for Coty’s new Nautica My Voyage For Her packaging that radiates the brand’s personality and instantly attracts consumers‘ attention in the retail environment.
The reverse tuck cartons feature a .018 SBS holographic foilboard complemented by foil stamping and embossing techniques.
The graphics were achieved by offset printing UV black, UV white, and one PMS color in-line with a UV gloss coating over the holographic portion of the carton. A dull stampable varnish was used on the lower white portion of the carton.
Overprinting the holographic foil with transparent blue ink creates a stunning visual effect that captures the essence of ocean waves and warm summer breezes.
The familiar Nautica logo was stamped with pink foil, connecting the product to the prestigious brand. Blue and pink foil stamped accents add further detail.
The bottom portion of the carton was stamped with opaque white foil and embossed with a crosshatch pattern, imparting a unique tactile and visual effect, reminiscent of sandy white beaches.
Diamond won two awards for its green-themed 2009 calendar, a popular promotional item given to customers and suppliers. This year's calendar introduces Diamond's greenbox initiative – the company’s commitment to packaging solutions that are innovative and sustainable.
By thinking creatively Diamond was able to minimize paperboard and energy usage, yet still retain the popular three-month design. The overall presentation imparts unusual depth and distinction through innovative structural design, material selection, spot coating, foil stamping, and multi-level embossing.
Diamond reduced the overall calendar weight, which offered the most significant opportunity to conserve raw materials and energy, reduce greenhouse gases, and minimize discards.
Diamond eliminated a backer panel by printing one of the months on an insert which is placed in the three dimensional header. Diamond also re-sized the calendar pages and shipper to reduce their environmental impact.
The dimensional header features an embossed image of a seedling within a folding carton set against a multi-level embossed image of trees in the background.
The backers feature an image of a windmill and a wind energy logo, highlighting the fact that the calendar was produced using 100% renewable wind energy – a green energy source that provides the greatest environmental benefits.
Solid bleached sulphate (SBS) paperboard was chosen for the header and backer panels due to its performance characteristics and the fact that it is 100% recyclable. The shipper was produced utilizing Kraftpak®, a high-yield, low-density paperboard which offers a significant source reduction advantage compared to regular-density paperboard grades.
Other winning highlights include a Coty gift set carton featuring gold fold stamping, embossing, and spot coating, and a Godiva gift basket incorporating a basket weave embossed pattern.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at www.diamondpackaging.com/green.