Sep. 24, 2009

Diamond Wins Four Awards in FSEA Gold Leaf Awards Competition

Rochester, NY – Diamond Packaging won four awards in the 16th Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping and embossing designs and techniques. Awards were announced at the annual awards banquet, held in conjunction with the 2009 IADD•FSEA Odyssey in Atlanta, GA.

The competition, which is sponsored by the Foil & Specialty Effects Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on several criteria including design, execution, and level of difficulty. Winning an award is a mark of excellence in the packaging field and recognition of superior achievement.

Competing against hundreds of entries from around the country, Diamond earned recognition by winning two Gold Leaf awards, one Silver Leaf award, and one Bronze Leaf award.

Diamond won a Gold Leaf award for Coty’s McGraw by Tim McGraw, a new fragrance that captures the essence of the renowned actor and country music star.

The French reverse tuck carton features a combination of foil stamping and embossing that augments the graphic design and creates a unique visual and tactile presentation.

The entire carton was offset printed with UV matte black and UV metallic silver ink in-line with a UV dull, stampable varnish, prior to being embossed with a pebble grain leather pattern.

Subtle accents, including a custom-designed silver embossed guitar pick on the top panel and an embossed, braided rope pattern around the perimeter of the carton, tie the brand to the iconic star.

Diamond won a Silver Leaf award for Coty’s Vera Wang Look fragrance.

The unique carton sports a matte grey background, offset by the vivid orange of the Vera Wang Look logo.

The attractive graphics were achieved by offset printing multiple colors followed by dull stampable varnish and a UV gloss spot coating pattern that represents the brush stroke of the hand-drawn bottle.

An overall embossed pattern and an embossed logo on the front panel add dimension and complex textures to the presentation.

Other winning highlights include a nutraceutical carton decorated with foil stamping and embossing and Essie Cosmetics’ Man-e-cure carton featuring an embossed snakeskin pattern.

About Diamond Packaging

Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at For more information about Diamond’s greenbox initiative, visit the sustainability microsite at