Global Packaging Alliance Welcomes New Member in Turkey
Rochester, NY – The Global Packaging Alliance® (GPA) welcomed Turkish packaging manufacturer PrintPark as its newest member, during the group's annual meeting held last month in Istanbul. The global alliance now unites nine independent packaging companies under its roof with the aim of enabling uniform brand presences for fast-moving consumer goods (FMCG) market leaders worldwide. The latest expansion is not only an opening towards the Bosporus, but also offers the GPA a presence with a view to the strategically important markets in the Middle East and North Africa (MENA) region.
"With PrintPark, we are pleased to expand GPA's position in the rapidly growing Turkish market," says Hans-Christian Bestehorn, spokesman and founding member of GPA and managing partner of rlc I packaging group. "The inclusion of PrintPark in the alliance will benefit above all brand manufacturers who want to realize a harmonized brand presence for their products with a partner in Turkey that produces packaging with high global standards. PrintPark fits in particularly well with the GPA in terms of technology, as the modern technologies used already meet the high technological standards for added- value packaging of other GPA members," explains Bestehorn.
PrintPark is a premium manufacturer of folding cartons. The Istanbul-based company's production and processes meet the highest international quality standards. Ferit Dansik, Managing Partner of PrintPark, is particularly pleased with the global exchange: "As part of the GPA, we especially benefit from the wide know-how and experience of the other members," he explains. Founded in 1974, PrintPark supplies the beauty and cosmetics, confectionery, and drinks/spirits industries with high-end packaging products.
With the addition of PrintPark, the GPA is expanding its network to include a presence in an emerging market: Turkey's packaging industry recorded a significant foreign trade surplus last year. According to the Turkish Manufacturer's Association (ASD), the volume of foreign trade grew to $539 million dollars in the first half of 2018 alone – a year-on-year increase of around eight percent in the volume of export goods.
The GPA has already gained experience with the admission of members in emerging markets. In 2018 the Chinese premium folding carton manufacturer ZRP Printing & Packaging joined the network. The GPA, which today consists of nine independent members, enables international FMCG market leaders to build and maintain a globally uniform brand presence through harmonized and efficient packaging management. International brand owners benefit from the broad GPA network and the member companies' proximity to local markets.
The Global Packaging Alliance® is an international organization of independent packaging experts proficient at managing all aspects of the supply chain. With state-of-the-art production facilities and logistics centers around the world, the GPA provides responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled global packaging support. Members include:
- Diamond Packaging – Rochester, NY USA
- rlc | packaging group – Hannover, Germany, Poland, and Switzerland
- Gonçalves SA Indústria Gráfica – São Paolo, Brazil and Mexico
- Polygrafoformlenie - Flexo – St. Petersburg, Russia
- Kumar Printers – Gurgaon, India
- Masterpack – Johannesburg, South Africa
- Samwon Printing – Gimpo, South Korea
- ZRP Printing & Packaging – Zhongshan, China
- PrintPark Ofset ve Ambalaj – Istanbul, Turkey
GPA members practice packaging management geared toward the needs of international companies, including Bayer, Beiersdorf, GlaxoSmithKline, L’Oreal, Merck, Nestlé, Procter & Gamble, and Unilever. This includes designing and producing innovative paperboard and plastic packaging, as well as providing logistical services such as fulfillment and POP management. The GPA’s goal is to support clients in launching new brands or products, while significantly reducing time-to-market. For more information about the Global Packaging Alliance®, visit www.global-packaging-alliance.com.
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