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1810 - British merchant Peter Durand advances food preservation by patenting the tin can. 1862 - Alexander Parkes demonstrates the first synthetic plastic at the Great International Exhibition in London. 1947 - Alex Steinweiss invents the paperboard record jacket, becoming the industry standard. |
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Recyclable Packaging Ranks Highest With Consumers |
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| Diamond Produces FSEA Ad Insert
Diamond Packaging produced inserts for the Foil & Specialty Effects Association's (FSEA) new "Pop-It With Specialty Effects" advertising campaign. The campaign emphasizes the importance of capturing consumer's attention at the first moment of truth – in the retail environment – with only seconds to make a lasting impression. Statistics show that consumers spend an average of only 20 seconds to select a product from the shelf. Furthermore, a package or label has only five seconds to capture the attention of its audience. In case studies, packaging decorated with foil rated over 80% higher than packaging without foil in terms of overall appeal, quality, value, and brand awareness. Foil-enhanced product perceptions translated to an increased purchase interest in over 70% of cases studied. The result: over 26% of consumers will choose a foil decorated product over an undecorated one. Diamond produced the insert using 100% renewable wind energy on paperboard that is 100% recyclable and made from a renewable resource. ›› more |
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Pira International, Surrey, UK, a third party research firm, was commissioned by the FSEA to conduct the study and produce the findings, which have been compiled in a nine-page report. To conduct the study, foil stamped paperboard was utilized from both the more traditional hot foil stamping process and also the cold foil process. The evaluation included foil decorated product that represented 25 percent post consumer waste up to 100 percent post consumer waste, meeting levels that far exceed normal conditions. ›› more |
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Questions or comments: Call 1-800-333-4079 x229 or |
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