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Recent Articles
Summer 2006 Newsletter

Diamond Packaging Wins 13 Awards in NPA Competition  


Diamond Packaging of Rochester, NY earned 13 awards in the prestigious 56th Annual National Paperbox Association (NPA) Packaging Competition.  Awards were announced at the Association’s 2006 Annual Meeting, held June 24-27, 2006 in Quebec City, Canada. Diamond Packaging of Rochester, NY earned 13 awards in the prestigious 56th Annual National Paperbox Association (NPA) Packaging Competition. Awards were announced at the Association’s 2006 Annual Meeting, held June 24-27, 2006 in Quebec City, Canada.

The NPA Awards Competition is the foremost packaging competition in the rigid box and folding carton industry, and is an opportunity to showcase the most innovative and distinctive designs produced over the last year. Winning one of the coveted NPA awards is a mark of excellence in the packaging field and recognition of superior achievement.

This year’s competition was held in conjunction with Packaging Strategies and its PackageDesign’06 Conference and Exhibition. The Association’s Packaging Competition debuted as part of the PackageDesign “Packaging Inspiration Exhibition” at this national designers conference.

Diamond Packaging’s winning submissions competed against hundreds of entries from around the world. The company was honored with two Gold Awards and 11 Excellence Awards.

“Diamond’s winning entries were beautifully manufactured and genuinely worthy of special recognition,” said Scott Miller, Executive Vice President of the NPA. “Their designs are on the cutting edge of innovation and quality in today’s global packaging environment.”

Diamond employed special graphic techniques for the Shania by Stetson gift set packaging, elevating a standard tuck carton to an unprecedented level. The .024 SBS paperboard cartons are complemented by embossing and gold foil accents around the window and for the stars, which are prominently displayed on the carton. The gold stars, which are meant to represent studs, connect the package to both the country-western image of Shania Twain and to the Stetson brand.

The vibrant pink fragrance cartons feature two hits of pink, special flexo gold ink, and pearlized matte aqueous coating. Hot foil stamping and embossing further enhance the graphics. Flexo gold ink was applied in-line on Diamond’s new Heidelberg offset press equipped with a Flexokit chambered blade coating system. The Flexokit is optimized for metallic and pearl luster coatings, delivering denser coverage, with greater uniformity.

The Godiva Platinum Collection represents new, sophisticated tastes and textures that take Godiva beyond the classic gold confections. Diamond’s new packaging designs emphasize this point, reflecting a departure from their existing product line.

The carton graphics showcase Godiva's familiar hot foil stamped and embossed logo, leveraging their distinguished brand identity. As an alternative to their traditional gold foilboard packaging, a special gold textured board was selected, lending an elegant appearance to the package. Two-toned graphics complemented by UV matte coating further enhance the presentation. The display features similar graphics, but with a special pearlized aqueous coating applied overall.

Diamond employed special graphic techniques for the L’Oreal USA / Matrix holiday packaging. Prominently displayed at fine hair salons nationwide, the annual promotion is a proven success and highlights the value of creativity and shelf appeal.

All cartons feature a .024 SBS holographic foilboard complemented by stunning graphics, special color inks, and UV gloss coating. A curved score on the front panel is designed to bow slightly outward, radiating unique light patterns and different color reflections, depending upon the viewing angle. This technique instantly draws the attention of consumers as they walk past the display.

Diamond utilized its new TruCOLOR™ color system in the production of the Giggles Computer Funtime For Baby™ CD gift sets and sleeves. It enabled Diamond to print the equivalent of 18 different colors in just one pass.

The Diamond TruCOLOR™ color system is a proprietary method of color control, color monitoring and color matching, offering unparalleled quality and economic benefits compared to traditional four-color process printing. The Diamond TruCOLOR™ color system uses just six colors to accurately and optimally reproduce over 1000 colors, while delivering near-photographic fidelity from an offset printing process. It is an efficient and economical method for reproducing a variety of vibrant and subtle colors without expensive plate changes.

The Diamond TruCOLOR™ color system also incorporates frequency modulated (FM) screening. FM screening is unique in that it varies the number of dots used, as opposed to amplitude modulated (AM) screening, which varies the size of the dot. The 20-micron FM dot eliminates all issues related to screen angles, resulting in smoother vignettes and softer color-to-color transitions not possible with traditional four-color process printing.

Diamond Contract Manufacturing (DCM) provided all fulfillment, including packing cartons with components, and distributing orders to retail locations and direct customers.

Other winning highlights include a Godiva carton featuring two-toned graphics printed over silver foilboard, and a Diamond corporate calendar featuring a multitude of enhancements, including UV matte coating, UV gloss spot coating, foil stamping, refractive foil stamping, combination stamping, and embossing.

Click here for a complete list of Diamond Packaging’s winning entries.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging for companies including Beiersdorf, Bristol-Myers Squibb, Coty, Eastman Kodak, Godiva Chocolatier, Procter & Gamble, and L’Oreal USA. As part of the Global Packaging Alliance (GPA), Diamond Packaging and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about the National Paperbox Association, contact Scott Miller at (703) 684-2212 or visit the website at www.paperbox.org.


Diamond Adds Color With Confidence  


Diamond Adds Color With Confidence.L'Oreal USA / Matrix created the season's spiciest hues with the introduction of its new SoColor Mocha series. Combining both warm and cool tones to create a harmony of shades ranging from chocolate browns to latte blondes, this line extension gives beautiful dimension to hair while providing smooth, rich color. They turned to Diamond Packaging to create a package that communicated color with confidence.

SoColor is the leading professional color brand in the United States and is used in thousands of salons nationwide. With SoColor, there's no guesswork - just exceptional color results. The packaging needed to convey this message and faithfully reproduce the color shades represented on the carton.

Diamond designed a carton where form follows function. The economical structure is converted as a glued, single piece with an integrated handle. The handle enhances consumer interaction and identifies the package as a comprehensive kit containing everything needed for creating stunning color effects.

Faithful reproduction of the five new shades on the carton required accuracy and repeatability. Diamond’s new Heidelberg offset press is equipped with advanced quality systems, including spectrophotometry, to ensure accurate color control throughout the press run. Salon professionals can have confidence that the color represented on the carton will match the hair color.

Diamond also employed frequency modulated (FM) screening to deliver near photographic fidelity from an offset printing process. FM screening is unique in that it varies the number of dots used, as opposed to amplitude modulated (AM) screening, which varies the size of the dot. The 20-micron FM dot eliminates all issues related to screen angles, resulting in smoother vignettes and softer color-to-color transitions not possible with traditional four-color process printing.


Foil Stamping vs. Foilboard
by Dennis Bacchetta
 


Foil Stamping vs. Foilboard by Dennis BacchettaIn the competition for consumer attention, which is better: foil or foilboard?

Foil and foilboard are both powerful tools for refreshing consumer interest and increasing product differentiation in the retail environment. Both provide a distinct visual snap that reinforces brand identity and elevates perceptions of value, quality and brand authenticity; and both are available in a variety of colors, patterns and sizes.

But for all of their similarities, there are significant technical differences between foil and foilboard, and the choice between the two is best made after careful consideration of the primary project requirements of quality, cost and time.

Quality

Foil is the choice for superior visual pop. Compared to foilboard, it generally lends a more upscale appearance to a package, due to its higher metallic content. (Advantage: foil)

However, the availability of shimless foilboard eliminates the problem of shim lines – a common challenge when using holographic foils. (Advantage: foilboard)

Cost

When weighing the options of foil or foilboard it is important to distinguish between material cost and production cost. Foilboard costs more to purchase but may actually cost less to use, depending on run length and coverage. Specific cost advantages of foilboard include faster production speed, more economical dense coverage, increased registration accuracy, and the ability to use existing finishing equipment.

Although foil finishes second in the areas of make ready time, cost for full or heavy coverage, registration challenges and the need for special equipment, materially, the economic advantage goes to foil.

Two points in favor of foil and two in favor of foilboard. Is it time to break the tie?

Time

Again, it is helpful to consider material and production separately. With a lead-time of approximately two weeks for standard colors and patterns, foil is available twice as fast as foilboard. And although foil requires increased make ready time, it can be embossed or debossed in one pass, while embossing/debossing foilboard requires additional passes.

However, foil is more temperamental in production, and the extra time required to stabilize registration and shim issues makes foilboard the choice for more efficient turnaround.

And the Winner Is...

All things considered, both foil and foilboard offer exciting design options for adding dazzle, distinction or other visual effects to product packaging, and each is better suited for some applications than others. In general, foilboard is the best choice for long run applications requiring heavy or full foil coverage, and foil stamping is more appropriate for medium to short run applications that require moderate to light coverage or multiple passes. Historically, foil stamping has been found to more cost effective due to the fact that a greater percentage of jobs fit these criteria.

So, which is better: foil or foilboard?

Yes.

Full-service manufacturers know that the best option is the one that delivers the competitive edge and most fully satisfies the customer. Choosing a supplier with expertise in converting both foil and foilboard will ensure that you’ve chosen the right one.


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Diamond Packaging is a WBENC-Certified Women's Business Enterprise. Diamond is a WBENC-Certified Women's Business Enterprise...more
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