Diamond Packaging Wins Mobius Advertising Award

Diamond Packaging earned recognition in the 36th International Mobius Advertising Awards Competition, the advertising industry’s most prestigious international competition honoring outstanding achievements in television and radio commercials, print advertising and package design. Winning an award exemplifies the height of achievement in international advertising, recognizing exceptional creativity and setting new standards against which future advertising and designs will be judged.

Competing against hundreds of entries from 35 countries, Diamond received a Certificate of Outstanding Creativity for the Redken Bulk Up Counter Display produced for Redken Laboratories, Inc. Awards were presented at the 36th Annual International Mobius Awards Presentation and Reception on February 16, 2007 at the Directors Guild of America in Los Angeles, CA.

Redken Laboratories is built on the foundation of beauty powered by science. Their patented protein technologies are the basis for all of their hair care and styling products, including their new Redken for Men Bulk Up Thickening Spray. They turned to Diamond Packaging to create a counter display that embodies the bold, modern spirit of the brand.

Diamond created a display that instantly draws consumers’ attention. The geometrically-inspired design combines a trapezoid shape with straight lines to convey a sense of dynamic energy. The inverted weight of the main panel contributes by visually communicating the sense of “bulking up”. ›› more

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Stetson: A True Original [case study]

Stetson is a true original. A legendary fragrance reminiscent of the American West. Coty Inc., the world’s leading fragrance company, aimed to create a holiday promotion that captured the spirit of the brand – rugged masculinity, originality and independence. They turned to Diamond Packaging to create a gift set carton as bold and original as the product.

Stetson Cologne is one of the top-selling men`s fragrances in the marketplace. It is also one of the most recognizable, embodying the qualities of the modern cowboy. Diamond's task was to design promotional packaging that captures the spirit of the brand and instantly grabs consumers' attention in the retail environment.

Diamond delivered by utilizing special techniques to elevate a standard tuck carton to an unprecedented level.

The French straight tuck carton features a combination of foil stamping and embossing that serves to augment the subtle graphic design. The entire front panel was stamped with gold foil, prior to printing and embossing. The embossed paisley pattern and Stetson logo above the top of the die cut window combine with a micro-embossed pattern around the perimeter of the carton to create a unique visual and tactile presentation, suggestive of the rugged individualism of the American West. ›› more

Designing With Foil - part 2
by FSEA

This segment is the second in a three-part series that will discuss areas of production where the design of a piece directly impacts cost, quality, and the overall success of the job.

Avoid Knock Outs
When stamping a piece that has been printed, it is best to stamp over the ink instead of knocking out the image to be foil stamped. Metallic foils are completely opaque, so it is unnecessary to knock the image out. Trying to hit the exact mark every time in perfect registration is an impossible task.

Because every press has a slight amount of movement, creating a piece with the images knocked out is creating a registration nightmare. The answer? Simply print the entire piece and overstamp the images, making sure that the correct inks and coatings are used. ›› more