Diamond Teams With Coty on Shania by Stetson Product Launch

 Coty Inc., one of the world’s largest and most successful beauty companies, recently  introduced Shania by Stetson, an irresistible fragrance that captures the beauty, spirit, and  independence of the renowned star. Diamond Packaging was chosen to design and  manufacture the cartons and gift sets for this exciting product launch.

Coty’s expertise in developing products that resonate with consumers is enhanced by aligning themselves with celebrities who are involved with the entire creative process. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the celebrity’s personality and style.

"Shania influenced every aspect of the packaging,” said Marsha Brooks, Vice President, Marketing/Business Development, Coty Beauty US. “Even in its simplicity, the packaging really pops on the shelf.”

Diamond employed special graphic techniques for the gift set packaging, elevating a standard tuck carton to an unprecedented level. The cartons feature .024 SBS paperboard complemented by embossing and gold foil accents around the window and for the stars, which are prominently displayed on the carton. READ MORE

Capture the Purchasing Power of Women: getting in touch with women consumers

EPCglobal ratifies first software standard for companies using RFID/EPC in the supply chain

Total Retail Experience (TREX) scheduled for December 7-8, 2005 in New York

RIT Students Win Packaging Competition

Students from the Rochester Institute of Technology (RIT) earned top honors in the Paperboard Packaging Alliance's (PPA) first annual Student Design Challenge competition. The competition challenged students to create a promotional piece showcasing the functionality of paperboard packaging. The RIT team was mentored by Lesley Bates, structural designer at Diamond Packaging, and Bill Wynkoop of Lazer Inc.

The winning entry, titled "Build Innovation", was designed by Jennifer Farrin (senior), David Lickstein (senior), and Robin Matusik (senior).

The structure was constructed with a push-out tray and windowed sleeve that features the "Build Innovation" message when closed, and reveals the PPA website address as the tray is pushed out of the sleeve. The tray top opens to reveal 10 slotted "building" cards that describe paperboard attributes such as "renewable", "promote", "protect", "versatile", and "recycle." more

 The Allure of Plastic: A Look  at APET
 by Dennis Bacchetta

 In the last issue we  examined the characteristics  and applications of  polyvinylchloride or PVC.  

This month we highlight another popular plastic substrate, amorphous polyethylene terephthalate, otherwise known as APET.

APET's amorphous composition uniquely combines structural strength with glass-like clarity for a substrate that looks good and performs well for a wide range of applications.

APET resists cracking and does not whiten when flexed or bent. It is easily thermoformed more