Rochester, NY – The Foil & Specialty Effects Association (FSEA) has released a new study confirming the recyclability and repulpability of foil-decorated paperboard.

Pira International, Surrey, UK, a third party research firm, was commissioned by the FSEA to conduct the study and produce the findings, which have been compiled in a nine-page report.

To conduct the study, foil stamped paperboard was utilized from both the more traditional hot foil stamping process and also the cold foil process. The evaluation included foil decorated product that represented 25 percent post consumer waste up to 100 percent post consumer waste, meeting levels that far exceed normal conditions.

“It has become quite apparent that this study is extremely important to the long-term health of our industry and association,” stated FSEA Executive Director Jeff Peterson. “We are very excited with the positive findings of the study and are making every effort to communicate these findings to the graphic arts and packaging industries as quickly as possible.”

Along with the findings, the study describes the pulping and screening methods used in the research, and provides a complete analysis of the reporting results from the testing methods. The main conclusion from the study validates the recyclability of paper products decorated by both the traditional hot stamp and new cold foil processes. In addition, the study finds that neither hot nor cold foil-decorated products would give rise to problems found in other decorating processes that may render the decorated paper products unsuitable for recycling.

Diamond Packaging recently produced inserts for the Foil & Specialty Effects Association's (FSEA) new "Pop-It With Specialty Effects" advertising campaign. The campaign emphasizes the importance of capturing consumer's attention in the retail environment and is the first ad to reference the FSEA's green initiatives.

Diamond produced the insert using 100% renewable wind energy on paperboard that is 100% recyclable and made from a renewable resource.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging solutions for companies including Avon, Bausch & Lomb, Beiersdorf, Coty, Godiva Chocolatier, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about the Foil & Specialty Effects Association (FSEA) or to obtain a copoy of the study, contact Jeff Peterson at 785-271-5801 or visit the website at www.fsea.com/green.