Rainforest Metabazon™
Overview
The Amazon Herb Company's vision is to offer the world life-changing herbal remedies, economically support indigenous cultures, and preserve the Rainforest. They recently explored new packaging options for their Metabazon™ dietary supplement, a metabolic energy and carbohydrate regulator.
Diamond Packaging was asked to design and manufacture a carton that captures the essence of the product and the life energy of the Rainforest.
Marketing Goals
Metabazon's™ ancient formula helps control blood glucose and assists the body's natural ability to maintain metabolic harmony. The company sought to 'right-size' a carton which instantly communicated the product's health and ecological benefits through both visual and tactile means.
Solution
Diamond designed a carton printed on the reverse side of a special recycled board made from made from 100% recycled fibers (minimum 55% PCR).
Diamond chose a paperboard supplier which maintains an environmental management program that is one of the most comprehensive, stringent and innovative in the pulp and paper industry. A variety of programs have been implemented to reduce water consumption, decrease waste going to landfills, reduce energy consumption, and greenhouse gas emissions.
The smooth texture of the satin aqueous-coated board enhances the fine line art reproduction and contributes to problem-free operation during filling.
Printing on the inside of the board delivered an expanded surface area for product benefits, without an increase in the carton size.
A ribbed embossing pattern was applied over the entire carton, contributing to a unique tactile experience.
Diamond retained the natural look and feel of the popular Metabazon™ brand, while staying true to the company's vision of a greener planet.