Biolage thérapies
Overview
L’Oreal USA / Matrix, a leader in the professional hair care products industry, chose a green approach for the promotion of their Biolage thérapies line of products. They turned to Diamond Packaging to design and manufacture the cartons for this exciting marketing campaign.
Marketing Goals
Biolage thérapies line is a collection of products fusing Matrix science with customized natural ingredients for a rejuvenating salon experience. L’Oreal sought to create a Mother’s Day promotion that was a treat for moms and good for Mother Earth.
The limited-edition hair care gift sets needed to convey the essence of the brand through the company’s sponsorship of The Conservation Fund, and highlight the free limited-edition hydrating body balm included with every purchase. The Conservation Fund’s Go Zero™ program helps address two of the world’s most pressing environmental challenges – climate change and habitat loss – by planting trees in protected parks and wildlife refuges. As they grow, these new forests will help absorb and “zero out” carbon dioxide. For each gift set sold, Biolage will donate a portion of the proceeds to The Conservation Fund’s Go Zero™ campaign.
Solution
Diamond delivered by creating packaging with sustainability in mind.
The gifts sets were produced utilizing Kraftpak®, a high-yield, low density paperboard which offers a significant source reduction advantage compared to regular-density paperboard grades. The natural, unbleached packaging alternative is 100% recyclable and made from a renewable resource. It is also energy efficient and carbon-friendly on a per-carton basis.
Die cutting on the front panel leverages brand identity by allowing the products to show through. Perforated tags communicate pricing information at the time of purchase, yet can easily be removed prior to gift giving..
The colorful graphics were achieved by offset printing three special PMS colors and opaque white in-line with aqueous coating.
The cartons were produced using 100% renewable wind energy – a green energy source which provides the greatest environmental benefits.
The natural look and printed graphics combine to deliver an appealing message. The result is a promotion that delivers impact at hair salons, and communicates an environmentally-friendly image for the Biolage brand.