While the in-store decision rate has reached an all time high of 76%*, the decision to purchase a product from the shelf is sparked by an impulse that occurs during the first moment of truth (FMOT), referring to consumers’ initial in-store brand perception. For nearly half of all buyers, packaging is one of the most important criterion when purchasing a product.
That's why Diamond’s packaging experts help you create brand ambassadors that attract the consumer's attention when it matters most.
Diamond employs advanced printing and decorative effects to achieve greater impact in the crowded retail environment:
These effects create a compelling visual display that engages consumers and increases the value proposition being offered.
The only limit is your imagination. Go ahead, let your imagination run wild!
* POPAI, Shopper Engagement Study, 2012
Contact us for more information or to request printing effects samples.