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Diamond delivered by utilizing structural and graphic techniques to create cartons that both functionally and stylistically surpass similar products on the market. The Step 1 (ActiGel™) and Step 2 (ActiWhite™) product cartons were designed with notch locks on the bottom closures due to weight considerations. The kit carton was designed with a reinforced auto bottom, and features a glued inner cell to keep all three products separated. Invercote G paperboard was selected because it is designed for products and prestige packaging where an exceptional aesthetic result is desired. The printing side of Invercote G is triple coated and finished to a matte level, resulting in a very bright white printing surface perfect for conveying the image of the product. The subtle graphics were achieved by printing a single color (PMS# 286) with a special effects pigmented aqueous pearl coating. The blue-pigmented “Interference Coating” enhances the color of the ink and adds color shifting properties. The cartons were overcoated with stamp-able UV gloss coating, and then hot stamped with silver foil to enhance the overall graphic presentation. The combination of ink, coating, and stamping perfectly conveyed the product’s message of delivering a luminous, radiant smile. The result is a promotional carton that captures the essence of the product and delivers impact in the consumer and professional environments.
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