Stetson is a true original. A legendary fragrance reminiscent of the American West. Coty Inc., the world’s leading fragrance company, aimed to create a holiday promotion that captured the spirit of the brand – rugged masculinity, originality and independence. They turned to Diamond Packaging to create a gift set carton as bold and original as the product.

Stetson Cologne is one of the top-selling men's fragrances in the marketplace. It is also one of the most recognizable, embodying the qualities of the modern cowboy. Diamond's task was to design promotional packaging that captures the spirit of the brand and instantly grabs consumers' attention in the retail environment.

Diamond utilized special techniques to elevate a standard tuck carton to an unprecedented level.

The French straight tuck carton features a combination of foil stamping and embossing that serves to augment the subtle graphic design. The entire front panel was stamped with gold foil prior to printing and embossing. The embossed paisley pattern and Stetson logo above the die cut window combine with a micro-embossed pattern around the perimeter of the carton to create a unique visual and tactile presentation, suggestive of the rugged individualism of the American West.

Die cutting on the front panel retains the rigidity of the carton and also leverages brand identity by allowing the products to show through. Perforated tags communicate pricing information at the time of purchase, yet can easily be removed prior to gift giving.

The stunning graphics were achieved by offset printing UV black, one PMS color, and UV metallic gold ink in-line with UV gloss coating. Metallic ink was printed over foil to complement the micro-embossed pattern around the perimeter of the carton.

The result is a promotional carton that captures the spirit of the brand, and delivers impact in the retail environment.