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Giggles Computer Funtime For Baby™
Overview:

Leveractive, LLC, a leading interactive media and software development company, recently partnered with Diamond to create packaging for its new Giggles Computer Funtime For Baby™ flagship product.

Marketing Goals:

The Giggles Computer Funtime For Baby™ Software Series was created for parents as a method to introduce their babies to computers in an entertaining, fun, and educational way. The packaging needed to capture the essence of this exciting product launch by introducing playful graphics with a multitude of colors.

Solution:

Diamond delivered by incorporating its Diamond TruCOLOR™ color system in the production of the Giggles Computer Funtime For Baby™ CD gift sets and sleeves.

The Diamond TruCOLOR™ color system is a proprietary method of color control, color monitoring and color matching, offering unparalleled quality and economic benefits compared to traditional four-color process printing. The Diamond TruCOLOR™ color system uses just six colors to accurately and optimally reproduce over 1000 colors, while delivering near-photographic fidelity from an offset printing process. It is an efficient and economical method for reproducing a variety of vibrant and subtle colors without expensive plate changes.

The Diamond TruCOLOR™ color system also incorporates frequency modulated (FM) screening. FM screening is unique in that it varies the number of dots used, as opposed to amplitude modulated (AM) screening, which varies the size of the dot. The 20-micron FM dot eliminates all issues related to screen angles, resulting in smoother vignettes and softer color-to-color transitions not possible with traditional four-color process printing.

Diamond Contract Manufacturing (DCM), a division of Diamond Packaging, provided all of the fulfillment, including packing cartons with components, and distributing orders to retail locations and direct customers.

Our ability to step in and manage the project was the perfect fit for Leveractive, LLC. They were able to focus on their core competency and let Diamond take care of the rest.

The result is a packaging design that truly delivers impact in the retail environment.

 
 
Diamond Packaging is a WBENC-Certified Women's Business Enterprise. Diamond is a WBENC-Certified Women's Business Enterprise...more
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