L’Oreal USA / Matrix, a leader in the professional hair care products industry, recently launched Color.smart™, a new line featuring breakthrough technology offering protective and luminating benefits. Diamond Packaging was chosen to design and manufacture a display as exciting and innovative as the product itself.

Diamond has developed other 3D display products that have proven to be wildly successful in the hair care market. Unlike previous 3D "glorifiers", this point-of-purchase display is intended to actually hold and sell the product.

Diamond designed a unique header with a secondary rear panel that is glued to the front panel, creating a striking 3D appearance. The panel is further enhanced by die cutting around the photograph of the models, adding to the illusory effect. The economical structure is converted as a glued, single piece that pops up, similar to children's books.

The header is taped to an outer base that utilizes multiple die cuts to hold various products including shampoo, conditioner, nourishing shine cream and reflective shine spray. Another die cut on the front panel perfectly encloses the circular-shaped brochures.

Paperboard components allow for more design flexibility and better print quality than would be possible with corrugated board. The beautiful graphics are achieved using four color process inks, along with one special color, UV gloss coating and a new Iriodin® coating. The Iriodin® coating technology utilizes non-uniform pearl lustre particles to create unparalleled shimmer effects.

The header is further distinguished by holographic rainbow foil stamping, highlighting the fact that this is a new product launch.

The innovative shape and beautifully printed graphics combine to form a captivating product display. The result is a promotional display that delivers impact at hair salons, and truly captures the essence of these exciting new products.