L’Oreal USA / Matrix Essentials, a leader in the professional hair care products industry, developed an exciting promotion for their new line of Trix styling products. They turned to Diamond Packaging to design, manufacture and provide fulfillment for this significant marketing campaign.

Trix hair styling products are designed to create soft illusions or distressed effects, while appealing to a younger clientele. The promotional packaging needed to convey this edgy, innovative style and differentiate Trix from competitive products. Furthermore, the project needed to be completed within a narrow time frame to meet the company’s marketing objectives.

Diamond Packaging produced all of the paperboard components, including the booklet, accordion insert, fold-over coupon, counter display and header. The stunning graphics were achieved by offset printing four color process inks along with a satin aqueous coating. Several components were also printed on the back to accommodate additional information, such as product tips and instructions.

Diamond’s innovative structural designs allowed the booklet to retain all of the individual product samples in one compact package while maintaining a minimal footprint on the retail shelf. The booklet integrates both a glued sleeve and glued pocket to hold the bottle and interactive CD, respectively. Resealable glue is then applied to the pocket to hold the removable accordion insert. The fold-over card incorporates a perforated coupon on the inside panel, thus eliminating a separate component and simplifying the overall design.

Diamond Contract Manufacturing (DCM) provided all of the fulfillment, including automatically applying glue to four panels of the insert to hold the packette samples; gluing the accordion to the inside of the booklets; inserting a bottle, CD and coupon into the booklets; packing the booklets into the display or bulk case; and sequentially bar code labeling each display or bulk case. Adhering to the narrow timeline of the project, DCM produced a total of nearly 200,000 booklets in just 16 days!

The entire project highlighted our capabilities in manufacturing, assembly and distribution, offering L’Oreal USA / Matrix Essentials a turnkey solution through a single-source supplier. The result is a product promotion that delivers impact at hair salons, and asserts an edgy, fashion-forward image for the company.