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Diamond Packaging utilized proprietary techniques to create the metallic look of the package. The vignettes and other graphic elements were specially designed to complement the foilboard substrate to achieve its unique eye-catching quality. Additionally, the back panel (behind the die-cut window) is hot foil stamped, thus accentuating the product even more while reducing costs by eliminating an insert used in previous versions of the carton. The overall appearance of the package and the graphics evoke high technology and performance supporting Gillettes positioning of the MACH3™ as a revolutionary product that is "breaking the performance barrier"!
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