John Varvatos Artisan Blu, a new limited edition fragrance for men, is described as "the ultimate embodiment of crystal blue waters under the warmth of the sun". Elizabeth Arden turned to Diamond for packaging that captures the essence of the product.
The packaging features tightly registered offset printing with intricate embossing accents, creating a strikingly singular presentation that evokes a color-saturated, vibrant seaside reminiscent of summer.
The carton was converted utilizing Clearwater Candesce® .018 SBS paperboard and offset printed with four color process and blue inks, inline with UV matte, and UV gloss spot coating.
The multi-level embossed "water" pattern on the front, side, and rear panels, was tightly registered to the printing and coatings, contributing to the natural aesthetic of the carton.
The interplay between the coatings and multi-level embossing create a shimmering effect, inspired by Mediterranean beaches.
The embossed graphic on the rear panel represents the flask-like fragrance bottle housed in handwoven rattan.
The result is a stunning visual and tactile presentation that stands out in the retail environment and succeeds in faithfully representing the designer's vision.