John Varvatos Artisan Acqua, a new limited edition fragrance for men, is described as a "lighter, beachy, summer kind of fragrance". Elizabeth Arden turned to Diamond for packaging that perfectly captures the essence of the product.
The packaging features tightly registered offset printing with intricate embossing accents, creating a strikingly singular presentation that resurrects the lost art of craftsmanship but with a modern edge.
The carton was converted utilizing Clearwater Candesce® .018 SBS paperboard and offset printed with four color process, metallic copper, teal, and brown inks, inline with Liquid Metal™ silver specialty UV coating, UV matte, and UV gloss spot coating.
UV matte coating was applied over the embossed “sand” pattern, contributing to the natural aesthetic of the Artisan Acqua carton.
The UV gloss spot coating on the top panel and over the bottle on the rear panel provides a striking contrast to the overall matte finish surrounding it.
The tightly registered, multi-level embossed pattern is inspired by Mediterranean beaches and perfectly complements the flask-like fragrance bottle, housed in handwoven rattan.
The result is a strikingly visual and tactile presentation that stands out in the retail environment and succeeds in faithfully representing the designer's vision.