case studies

Challenges

Cosmic Radiance Britney Spears™ is an irresistible new fragrance inspired by the dazzling glow of the international music star. Elizabeth Arden turned to Diamond for packaging as captivating as the product.

Solutions

The overall presentation imparts unusual depth and distinction through innovative design, material selection, printing, and embossing.

The carton features metallized polyester board and intricate embossing accents. The brilliant mirror-like finish of the metallized polyester film makes it a perfect choice for conveying the radiant graphics.

The carton was offset printed with four color process, black, transparent gold, transparent pink, flexo white, and opaque white inks, in-line with low-fingerprint UV gloss coating.

Transparent gold ink enhances the embossed logo and text at the bottom of the front panel and reinforces Cosmic Radiance as an upscale brand.

Distinctive black and white embossed jewels radiate outward from the center to the side panels, supporting the product’s tagline “Be the brightest star in the universe”, and beautifully complementing the perfume bottle (primary container) – also decorated with black and white jewels.

The result is a strikingly visual and tactile presentation that stands out in the crowded retail environment.

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