case studies

Challenges

Coty Inc., one of the world’s largest and most successful beauty companies, recently introduced McGraw Silver, a fresh, clean fragrance that captures the country music star's core: gallant yet sensual, clean yet rugged. Diamond Packaging was chosen to design and manufacture the cartons for this new product line extension.

Coty’s expertise in developing products that resonate with consumers is enhanced by aligning themselves with celebrities who are involved with the entire creative process. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the celebrity’s personality and style.

Solutions

Diamond delivered by creating a package inspired by McGraw’s modern appeal.

The overall presentation imparts unusual depth and distinction through innovative design, material selection, UV gloss spot coating, foilboard, and embossing.

The carton was offset printed with opaque white, black, and three PMS colors in-line with UV gloss spot coating (silver areas), and a UV dull stampable varnish, prior to being embossed with a denim pattern, approved by Tim McGraw himself.

Subtle accents, including an embossed logo on the front panel and a custom-designed silver embossed guitar pick on the top panel, tie the brand to the iconic star.

The result is a packaging design that delivers impact at the retail environment and captures the essence of the country music legend.

Gallery