case studies

Challenges

Redken, a leader in the professional hair care products industry, sought to create an exciting package for their new Smooth Down Shampoo and Conditioner salon products. They turned to Diamond to create a carton that was not only visually stunning but conveyed the essence of the brand.

Solutions

Redken’s new Duo Shampoo & Conditioner Caddy sets incorporate a revolutionary split-level design that concurrently attracts consumers through its visual appeal and highlights the promotional offer.

The easy-to-assemble cartons were converted as a glued, single-piece structure and enhanced by offset printing four color process inks and silver metallic ink inline with UV gloss coating.

Gallery