case studies

Challenges

Elizabeth Arden’s Sunflowers bright, light-hearted fragrance is a celebration of summer's simplicity and joy, one that opens with sparkling fresh fruits that gradually unfold into rich florals at full bloom.

As luminous and fresh as the fruity notes of bergamot orange, melon, and peach used in Elizabeth Arden’s Limited Edition Sunflowers Eau De Toilette Spray Naturel are new carton graphics and finishing techniques for the iconic brand.

One of the challenges with this print job was maintaining very subtle shade differences between the yellow used for the background and the yellow used for the flower on the uncoated Neenah Paper stock.

Also, the design required extremely tight registration of the embossed and debossed areas.

Solutions

The carton was converted utilizing Neenah Paper Royal Sundance® Ultra White Felt textured paperboard and offset printed with three PMS colors and dense black inks, in-line with UV matte and UV gloss spot coating.

UV matte coating contributes to the natural aesthetic of the Sunflowers carton and provides a striking contrast to the UV gloss spot coating used on the front panel text and sunflower graphic.

The graphics were enhanced with embossed sunflower petals on the front and rear panels, and debossed text on the side panels, contributing to a unique visual and tactile presentation that stands out in the crowded retail environment.

Tight color control was maintained by using closed loop scanning spectrophotometry.

Production layouts were optimized to best support the registration requirements.

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