Red Dot Award: Communication Design

Pharmaceutical/Healthcare

Best Use of Ink with Foil on a Folding Carton

Company Self Promotion - General Superiority According to End-Use

Company Self Promotion – General Superiority According to End-Use

Best Innovation

Product Promotion - General Superiority According to End-Use

Best Superiority of Construction

The Pediatric Starter Kit carton is a structurally unique and functional design that is clear and concise for patient usage and easily stored at a physicians office.

The fifth panel, book-style carton opens to reveal a complimentary 30-minute phone card and a childrens toothbrush. The rear of the fifth panel features instructions on activating the phone card as well as an insert slot for the Patient Instructions. Inside the carton, four smaller weekly dosage cartons are accommodated next to an inner cell supporting the toothbrush. The compact unit utilizes little shelf space in the physician’s office and is also very solid and durable, portraying a sense of quality.

Pharmaceutical

The CooperVision Frequency 55 TM Toric Lens sample cartons represent a unique approach to contact lens sampling. Unlike typical lens cartons which come in a small square box, the Diamond-designed cartons help differentiate the product while appealing to both consumers and doctors.

The fifth panel, book-style cartons larger billboard area conveys important product information while maximizing billboard space. Special diecut holes on the inside panel incorporate locking tabs that hold eight individual lens in place while still being easy to remove. Additionally, the inside of the fifth panel was designed with a side pocket to hold a laminated instruction sheet and a business card for future ordering needs.

Pharmaceutical

Product Promotion – General Superiority According to End-Use

As with any new pharmaceutical drug it is often a difficult task to get a physician and/or a patient to try a new product. Diamond Packaging created a structure that made it visually appealing in the doctor’s office, easy to administer, and also had features built right in to the package to make it easy for the patient to use the drug.

Diamond Packaging incorporated a book-style carton to house the components for the starter kit, which were housed four per display sleeve. The outer sleeve held the starter kits upright and notes the system name and dosage on the sleeve. A printed and perforated patch dosing schedule card allows the consumer to tear it out and store it in their purse or wallet for convenience. This convenient schedule helps the consumer take the proper dosage to prevent misuse and potential health risks. The actual drug or patch is stored in a notched area above the dosing schedule card for easy access. Additionally, informational packets and instruction books are stored to the right of the dosage card and drug samples, in a book-style compartment area.