Rochester, NY – Which technologies can packaging manufacturers use to effectively help their customers fight product piracy? Members of the Global Packaging Alliance® (GPA) addressed this and other issues at their annual meeting held in Dubai, United Arab Emirates (UAE) during the week of January 20. Representatives from the global consortium of independent, medium-sized packaging manufacturers convened from all over the world to discuss current packaging trends and technologies.
According to the latest customs report published by the European Commission, European Union (EU) customs officials confiscated nearly 40 million counterfeit products valued at nearly one billion euros ($1.3 billion) in 2012. This resulted in damages suffered by branded goods manufacturers and pharmaceutical companies in particular, some of whom are customers of GPA members. With this in mind, the GPA annual meeting addressed new security technologies and track & trace solutions for packaging production.
“GPA members want to offer their globally-active customers standardized, highly effective and cost-efficient ways to protect their products,” explained Hans-Christian Bestehorn, GPA spokesman and CEO of the rlc | packaging group, a GPA charter member.
Members also looked at new solutions for industry trends in packaging printing. This included modular “all-in-one solutions” in medium-format web offset printing as a method of choice for shorter lead times and high-performance digital printing solutions in response to the growing demand for low-volume packaging print runs.
“The main objective for the group is to coordinate production processes and quality standards worldwide. This will enable us to provide customers with even better service across the entire value chain and help them maintain a consistent global brand image,” Bestehorn said, summing up GPA joint activities.
The Global Packaging Alliance® is an international organization of independent packaging experts proficient at managing all aspects of the supply chain. With state-of-the-art production facilities and logistics centers around the world, the GPA provides responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled global packaging support. Members include:
- Diamond Packaging – Rochester, NY USA
- rlc | packaging group – Hannover, Germany, Poland, and Switzerland
- Colorpak Limited – Melbourne, Australia and New Zealand
- Gonçalves SA Indústria Gráfica – São Paolo, Brazil and Mexico
- Polygrafoformlenie - Flexo – St. Petersburg, Russia
- Kumar Printers – Gurgaon, India
- Masterpack – Johannesburg, South Africa
GPA members practice packaging management geared toward the needs of international companies, including Bayer, Beiersdorf, GlaxoSmithKline, Kraft Foods, L’Oreal, Nestlé, Procter & Gamble, Schering Plough, and Unilever. This includes designing and producing innovative paperboard and plastic packaging, as well as providing logistical services such as fulfillment and POP management. The GPA’s goal is to support clients in launching new brands or products, while significantly reducing time-to-market. For more information about the Global Packaging Alliance®, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.global-packaging-alliance.com.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at www.diamondpackaging.com/green.