Rochester, NY – Diamond Packaging earned four awards in the 66th Annual National Paperboard Packaging Competition, the industry’s premier showcase for all that is new and outstanding in paperboard packaging design and technology. Awards were announced at the 2009 Outlook & Strategies Conference in Atlanta, GA.
The competition, which is sponsored by the Paperboard Packaging Council (PPC), is a celebration of the industry and its potential. It is also an affirmation of paperboard as the clear and intelligent choice for packaging in today’s eco-conscious world.
Entries in the overall competition were evaluated on three criteria. First was an examination of the package itself, specifically an explanation of the package’s development objectives, materials selection, and design, printing, and converting processes. Second was a measure of the package’s impact on production, manufacturing, and distribution, including logistics and supply chain (storage, distribution, warehousing), system economics (material substitutions, line efficiency, cost reduction), and brand enhancement and marketing. Finally, the package’s impact on retail and consumers was evaluated, including merchandising and retail strategy effectiveness, performance and functionality, product protection, sustainability, and shelf differentiation.
Competing against entries from around the country, Diamond received recognition by winning two Gold Awards and two Excellence Awards.
Diamond won a Gold Award for packaging created for Coty's McGraw by Tim McGraw, a new fragrance that captures the essence of the renowned actor and country music star.
Coty’s expertise in developing products that resonate with consumers is enhanced by aligning themselves with celebrities who are involved with the entire creative process. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the celebrity’s personality and style.
The French reverse tuck carton features a combination of foil stamping and embossing that augments the graphic design and creates a unique visual and tactile presentation.
The entire carton was offset printed with UV matte black and UV metallic silver ink in-line with a UV dull, stampable varnish, prior to being embossed with a pebble grain leather pattern.
Subtle accents, including a custom-designed silver embossed guitar pick on the top panel and an embossed, braided rope pattern around the perimeter of the carton, tie the brand to the iconic star.
Diamond won a Gold Award for Redken’s Shades EQ carton.
Redken, a leader in the professional hair care products industry, sought to create an exciting and unique trial kit for their Shades EQ program. Redken turned to Diamond to create a carton that delivered impact in the retail environment.
The attractive graphics were achieved by offset printing two colors with UV gloss spot coating and a special, reticulated coating. The reticulated coating process, also known as “chemical embossing”, imparts a raised, thermographic-like textured finish without utilizing specialized board or requiring a separate embossing pass.
Diamond also won Excellence Awards for its 2009 corporate calendar, a popular promotional item given to customers and prospects, and a nutraceutical carton featuring six-color printing with UV gloss and matte coatings, foil stamping, and an intricately embossed ridge pattern.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at www.diamondpackaging.com/green.