Diamond Packaging Wins Award for Taylor Swift Carton
Sep 23, 2015 - Recent News
Rochester, NY – Printing Impressions magazine, producer of the annual Gold Ink Awards, announced that Diamond Packaging won recognition in the 28th annual Gold Ink Awards competition, the industry's most prestigious print competition. Winners were chosen from more than 1,000 entries submitted in 50 different categories. Entries were judged on print quality, technical difficulty, and overall visual effect.
Diamond won a Silver Award in the “Folding Cartons” category for Elizabeth Arden’s Taylor Swift Incredible Things carton.
The carton was converted utilizing Neenah Paper Royal Sundance Brilliant White Felt paperboard and offset printed with seven colors, in-line with UV matte coating. The matte coating conveys the soft, natural aesthetic of the design.
The textured, felt paperboard and rich palette of watercolors transform the inspired graphics into a work of art that beautifully complements the primary container – an opaque white bottle, decorated with a watercolor print of Taylor’s silhouette profile.
A gold foil stamped and multi-level embossed “13” medallion on the top panel reflects the significance of the lucky number to the music star and matches the fragrance bottle’s finely crafted gold cap, which is also embossed with her signature “13”.
The combination of colors and textures create an irresistible sensory presentation that stands out in the retail environment and captures the feminine, youthful vibe of Taylor Swift and her international fan base.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides contract packaging services for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, visit www.diamondpackaging.com. For more information about Diamond’s greenbox sustainability initiative, visit www.diamondpackaging.com/green.
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