Diamond Packaging Produces Insert for FSEA Advertising Campaign
Feb 27, 2009 - News Archive
Rochester, NY – Diamond Packaging produced inserts for the Foil & Specialty Effects Association's (FSEA) new "Pop-It With Specialty Effects" advertising campaign. The campaign emphasizes the importance of capturing consumer's attention at the first moment of truth – in the retail environment – with only seconds to make a lasting impression.
Statistics show that consumers spend an average of only 20 seconds to select a product from the shelf. Furthermore, a package or label has only five seconds to capture the attention of its audience.
In case studies, packaging decorated with foil rated over 80% higher than packaging without foil in terms of overall appeal, quality, value, and brand awareness. Foil-enhanced product perceptions translated to an increased purchase interest in over 70% of cases studied. The result: over 26% of consumers will choose a foil decorated product over an undecorated one.
Diamond produced the insert using 100% renewable wind energy on paperboard that is 100% recyclable and made from a renewable resource. A textured, foil stamped metallic blue pattern adorns the "Pop-It" headline. Red foil accents and multi-level embossing decorate the popcorn box.
The colorful graphics were achieved by offset printing four-color process inks inline with UV matte coating and enhanced with a Microscent scratch-a-scent coating. Scratching the coating reveals the familiar scent of buttered popcorn.
The new campaign will first appear in the March 2009 issue of Brand Packaging magazine and be featured at the 2009 IADD-FSEA Odyssey, May 6-8, 2009, at the Cobb Galleria Centre in Atlanta, GA.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at www.diamondpackaging.com/green.