Diamond Introduces Green Chic™ Sustainable Packaging
Nov 29, 2011 - News Archive
Rochester, NY – Diamond Packaging today announced its new Green Chic™ packaging, a significant advance in the field of sustainable packaging design. Upscale or luxury brands can now support environmental concerns without sacrificing identity.
Green Chic™ incorporates multiple technologies, all applied inline:
- TruCOLOR™ expanded color gamut (ECG) printing
- Specialty coatings (e.g., Emboss, Glitter, Pearl, Soft Touch, Texture)
- Effects and decorations (e.g., Liquid Metal™ and MiraFoil® metallic UV coatings, Cast and Cure holographic effects)
Furthermore, all components are manufactured using 100% renewable wind energy.
The upscale decorative techniques are a natural evolution of Diamond's greenbox initiative and exemplify Diamond's Green Chic™ model — “Beauty without Compromise” — by capturing the essence of luxury brands through more sustainable converting methods.
Diamond's new “Four Seasons” carton series demonstrates these technologies in beauty-inspired packaging representing each of the four seasons (Spring, Summer, Fall, Winter). All of the samples were created utilizing its unique Synergy (tapered tuck and seal end) structure. The cartons also incorporate a QR code which, when scanned, directs users to Diamond's green website.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at www.diamondpackaging.com/green.